Facebook

Connect Your Website to Facebook

Facebook leads the pack in Social Networking and is an ideal way to get your information out to millions of potential visitors quickly and inexpensively.

There are several ways to connect to – or use the Facebook Network.

  1. Facebook Profiles.
    A Facebook Profile (sometimes called a Facebook page) is the first step in getting connected to the Facebook network.  Once created you can start collecting friends and keep them informed of new developments on your site. However, a Facebook Profile is more for the individual rather than businesses. It allows you to make friends, but both parties must agree to be friends. This requires you to approve each friend request which can get a little overwhelming when you start to really rack up the traffic. Additionally, your friends see all your other friends posts and can be distracted from what you really want to say.
  2. Facebook Pages.
    A Facebook Page (sometimes called a fan page) is a little different than a profile. Using a Page, you collect fans rather than friends. There is no need for you to agree to ‘friend’ someone. With a Page, you can also limit what gets posted on your wall as far as comments and such.
    Facebook pages can also be highly modified to be much more like a regular webpage than an ordinary Facebook Profile page. See Mine Here
  3. The ‘Like’ Button.
    By adding a ‘like’ button to your web page, people can share your content with their friends, and those friends with their friends and so on. When someone likes your page, it shows up on their Facebook wall informing all their friends that they think your web page is interesting.  This is very effective and costs nothing.
  4. Facebook Advertising.
    While advertising on Facebook is relatively inexpensive, there is a fairly low click through ratio. However this can be offset by using very targeted advertising including proximity and demographics.

I can help you with any aspect of Facebook setup. All you need to do is contact me.

Monday, February 14th, 2011 Facebook, Social Networking No Comments